Our Privacy Policy

Thank you for visiting my website and taking an interest in my business.

I am committed to maintaining the confidence, trust and privacy of all visitors to my website and my privacy policy has been updated in line with the requirements of the General Data Protection Regulations (GDPR) that come into force on 25 May 2018.

Like most legal things, it is quite a long read. So you might want to make some tea and maybe grab a biscuit.

Browsing my website

It is possible to read all of my website content without giving your name or email address. If you want to subscribe to my mailing list to receive the newsletter, then I will have to process your personal data.

Google Analytics

When somebody visits the website I use a third party service, Google Analytics, to collect standard internet information such as your IP address, browser type, time zone and location, your operating system and your visitor behaviour patterns. These patterns cover what time you are looking at my website, how long you read it for and what pages you read.

This information is only processed in a way which does not identify anyone. I do not make or allow Google Analytics to attempt to identify those people visiting our site.

Mailing Lists

When you ask to subscribe to the e-newsletter, as part of the registration process I collect personal information – your first name and your email address. I use that information to keep you informed about the things you’ve opted-in to know about. I will also check in with you every now and then to check you are happy to still receive stuff.

I don’t rent, sell or trade my email lists with any other organisations or businesses. Ever.

I use a third party provider, Mailchimp, to deliver the e-newsletter and your data is stored safely within my Mailchimp account on their secure servers.

You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of our emails or by emailing our Data Protection Officer at toni@tonihorton.com

Newsletter Tracking

When you open my emails, I collect information via Mailchimp, to see which links you are clicking on. This helps me to monitor and improve the future newsletter content that I deliver to you.

Data Protection Officer

The Data Controller is Toni Horton and I can be contacted on 07801 698498 or by email at toni@tonihorton.com


In this instance, cookies are text files in a website that transfer to your computer to track your computer traffic patterns. I do not use Cookies on the website.

And in the real world, I am trying to wean myself off the other cookies.

Links to other websites

When writing blog posts and newsletters, I occasionally use links to other websites that I feel are both relevant to the content or enhance what I am offering to my subscribers.

My privacy policy relates to tonihorton.com only and doesn’t cover any other websites that I may link to or the third party companies that I share data with.

You can link to the privacy policies of the companies that I share data with here: Mailchimp and Google Analytics.

Access to your personal information

Under GDPR, you are entitled to view, amend or delete any of the personal information that I hold. Just email your request to the Data Protection Officer, Toni Horton.

Changes to the Privacy Policy

I may change the Privacy Policy from time to time and without notice. If I do make changes, I will publish them here and the latest version will always be available on the website.

Have you got any questions?

If you would like to ask anything about the Privacy Policy please get in touch at toni@tonihorton.com


Thanks so much for reading. Now, please go and do something great and enjoy yourself.